Do you feel like you’re constantly being bombarded by information and spam? Did you know that 90% of all the data ever created was done so within the last 2 years? That’s a lot of bullshit created in a very little amount of time! As of 2010, there were 129,864,880 books in the world, and 10% of all books just happen to be published since last year. It’s hard to imagine how people have so much more to say now compared to the entire history of humankind. The following Death to Bullshit presentation by Brad Frost, takes a closer look at the state of information overload.
There are 4,500,000 photos uploaded to Flickr, 40,000,000 photos uploaded to Instagram and 300,000,000 photos uploaded to Facebook every day!
72 hours of video uploaded to YouTube every minute and 4,000,000,000 hours of video watched every month on YouTube. What are people really watching? 33% of the entire internet bandwidth is consumed watching videos on Netflix!
The internet is full of bs! There are 144,800,000,000 emails sent every day. 822,240 new websites are also created every day, along with 40,000,320 Tumblr posts and 499,680 posts on WordPress. Do most of these posts provide any value to the online community?
And if there is any true culprit of information overload, look no further than social media. There are 500,000,000 tweets and 4,000,000,000 things shared on Facebook daily. The never ending fire hose of information is just getting started too.
There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing. – Eric Schmidt
So what is bullshit online?
Every pointless, superfluous, insincere message or piece of content you see is bullshit! This includes most paper, jargon, sensationalism, opportunism, QR Codes, disruptions, spam, anti-patterns, and advertising seen online. Remember Sturgeon’s Law which states that 90% of everything is crap.
When information is cheap, attention becomes expensive. – James Gleick
Tips to Overcome Information Overload
If you truly are a creator, avoid the temptation to fill your content with bullshit! Focus your material on what matters. People’s capacity for bullshit is rapidly diminishing. Respect yourself and the time of others! And most importantly, be original and be passionate!
Also check out a live recording of this presentation