Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. The site has a strong female demographic who represent 80% of all its users. Though Pinterest is making efforts to expand globally, 60% of its user base still lives in the States, where 25.6 million people visit the site each month. Pinterest also has over 500,000 business accounts and 140 employees. To date, Pinterest has raised $338 million in private funding.
Interestingly, 80% of total Pinterest Pins are Repins, meaning that, like much of the Web, most of the content on Pinterest is generated by a few popular sources. In route to becoming one of the top 50 most frequented sites on the Web, Pinterest has remarkably never had to overhaul its codebase, an impressive feat of scalability considering Pinterest’s initial design now supports a viral network of over 70 million users.
Here are a few more factoids that you may find Pinteresting!