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Pinterest Makes Pins More Useful

Pinterest Recipe Screenshot

Today Pinterest goes beyond a place to pin pretty pictures. Now our favorite site for collecting recipes and planning design projects allows brands to insert useful information into their pins. Here’s what’s new:

  • Movies: View Netflix’s latest pin of Agents of S.H.I.E.L.D. and you’ll see information on content ratings, cast members, and more
  • Recipes: Find an enticing recipe on Martha Stewart Living? Now you can follow a recipe from her boards without ever leaving Pinterest
  • Products: Find a candle set you want to buy on Target’s boards and you’ll see information on pricing, availability, and where to buy–all updated daily

To bring you this new experience Pinterest has partnered with a ton of brands, including Antropologie, eBay, Etsy, ModCloth, Better Homes and Garden, Epicurious, Flixter, Rotten Tomatoes, and more.

Note: To enable this feature make sure you enable the new look by clicking “Get it now” at the top of your home feed. You can tell when a pin has more information when an associated icon appears below the picture. Pinterest also mentioned it will update all of your old pins retroactively, so they’re more useful, too.

Now Pin from Mobile Apps

Pinterest's new features

Besides making their site even more addicting, Pinterest has also made it easier to pin from mobile. The Pin It button is now available in certain mobile apps, including Behance, Brit+Co, Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face, and Zulily. According to Pinterest, this is just the beginning, “we hope to make all pins more useful in the coming months.”

How do you see yourself taking advantage of these new features on Pinterest? What other types of pins would you like to see improved?

   
Meg Bruener Hodson
I'm not sure I'm totally excited. I like the idea you cite about Netflix and Target, but I don't like a recipe being on Pinterest. The whole idea is to get visitors to clicks to blogs and sites they might like. This is going to make it even easier for people to copy people's stuff. I still don't like that you can save pictures on Pinterest; people steal all the time.
Harold Gardner
But I am really concerned that the spammers & scammers are going to destroy the ecosystem for everyone...and I am not sure how to protect myself against them on Pinterest.
 
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