Our world is full of people with different perspectives, likes, dislikes and more. But some of those differences can be narrowed down to either-ors, such as a preference for either Coca-Cola or Pepsi.
Seizing on this basic truth, the website and app Zomato has created an advertising campaign involving a series of infographics that illustrate some of our favorite binary choices. For those who don’t know, Zomato provides information on restaurant options whether you’re dining-in or having food delivered as well as on cafés and nightlife in cities around the world. But whether or not you’ve heard of it, the inforgraphic is worth checking out.