What if you could get rid of all the billboard ads around the world and replace them with art? While this may seem like fantasy, French artist Etienne Lavie is already looking to make this a reality on the streets of Paris with his series OMG Who Stole My Ads? Lavie quietly covers large advertisements and billboards with classical French paintings, bringing the essence of Paris culture back to the French people and city dwellers and away from the big brands invading the skylines.
As we become an increasingly visual culture, we should see more of these efforts across the world and internet to come. Companies like Artkick have also recently introduced apps that bring streaming art to your television and computer, so perhaps bringing on demand art to our communities is the next challenge here!
via Junk Culture