Nokia Unveils Low-Cost Android Phones for Emerging Markets
After Microsoft acquired Nokia a few months ago, tech enthusiasts have been expecting Nokia to release a new wave of smartphones. What no one expected, though, is that Nokia’s new line of phones wouldn’t be built on Windows Mobile, but on Google’s Android instead.
At the Mobile World Congress, Nokia CEO Stephen Elop unveiled three new low-end Android phones targeted for emerging markets, reported CNN. Each model costs less than $149.
It appears Microsoft and Nokia are using a nonconventional marketing strategy for entering emerging markets and promoting services like Here Maps and Bing Search. Each of these Nokia Android devices has been stripped of common Google apps and the Google Play store and preloaded with Microsoft and Nokia apps instead.
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Featured image by Nokia