For the first time since launching its streaming-only plan in 2011, Netflix is offering members a new, cheaper streaming plan. For $6.99 a month some new users can sign up for streaming standard-def video to one device – a dollar cheaper than Netflix’s existing high-def streaming service for two devices.
According to Adweek, Netflix is only “testing” the new single-device option among a small group of users and is not yet sure whether the cheaper deal will become a permanent plan option. “Not all people will see this option and it may not be something we ever offer generally,” a Netflix representative told Adweek. Existing users are not able to switch to the single-device plan at this time.
The new plan may become a reality for existing users sooner rather than later, though, as it already seems high in demand – many people are already calling Netflix to request that they be moved to the cheaper service. The new plan could help Netflix boost new user signups in the new year, as people with shiny new tablets and computers from the holidays look for quality services for streaming video. It could also help convince existing users to stay on once Netflix purges its library of popular movies and shows like Braveheart, Titanic, Jay And Silent Bob Strike Back and Saturday Night Live: The 2000s.
In October it was announced that Netflix has begun negotiations with U.S. cable TV providers to make its online streaming service available as an app on their cable boxes, though no deal seems to have emerged yet.
Are you signing up for Netflix in 2014?