Are you looking to make your LinkedIn profile more attractive to recruiters?
1. Keywords in your profile
Search engine optimization is a key element of your LinkedIn profile. Add specific keywords aligned with you skills to help highlight potential items employers might be searching for like ‘social media manager’ or ‘website designer.’ Also, scatter the important keywords organically throughout your profile.
Refrain from using any adventurous overused terms like ninja, guru, maverick or superhero – as recruiters might not want to take you away from your crime fighting duties!
2. What do you want to be seen as?
What’s your personal brand about? Are you an expert in social media marketing? Or a freelance writer? Make sure your headline and personal tag accurately depict who you are, as well as aligning your personal brand across your profile and resume.
3. Tell us your story
Everyone loves a good story, what’s yours? How did you get where you are today? Find a way to explain that concisely in a way that makes you look interesting and motivated. Do you have a plan for where you want to get to?
4. Use a professional profile photo
First impressions matter and your cover photo sends a strong message about who you are. Make sure you have a professional looking photo to compliment your profile. Avoid any casual circumstance pictures from a party, wedding or any other group shots for that matter. And the worst thing you can do is have no cover photo at all which screams you don’t care about your profile and professional appearance. And unless you really are a ninja or an actor that portrays some kind of super-hero, avoid any cosplay!
5. Use your personal profile link
While on your LinkedIn profile page, have you ever noticed the web address or URL has some strange characters and looks funny? For example my funny looking LinkedIn URL is:
http://www.linkedin.com/profile/view?id=114891125&trk=tab_pro
Rookies make the mistake of sharing that weird URL, where instead, make sure to use your unique LinkedIn URL when sharing your profile, which includes your name. Everyone has a unique LinkedIn profile link, look for it under your profile photo like this:
http://www.linkedin.com/in/danielzeevi
Using this personal LinkedIn page helps strengthen your personal brand with prospective employers and shows you have some sense of what you’re doing online!
What else are you doing to spiffy up your LinkedIn profile?
Source: social@Ogilvy