In the 2014 professional content consumption report, LinkedIn recently claimed that people on the network are sharing and consuming content at a dramatically increasing rate. Why’s that?
Marketing Charts analyzed the data from this report, which was based on a survey of 2,701 active US LinkedIn members. The findings showed that people on LinkedIn engage in content sharing and consumption for many reasons, including augmenting visibility and improving reputation.
Of those members, 78% use the network to keep up with industry news, and 73% to discover new ideas in their industry. LinkedIn professionals also share and consume content to build professional relationships, with 62% focusing on colleagues and clients, 55% hoping to improve their professional reputation and 51% trying to spark conversations. In addition, 45% of members hope to enhance their current job skills. The report shows that news and content on LinkedIn is received well by professionals, who not only consume content but also share.