Internet Explorer Uses Unicorns and the Man on the Moon to Tout the New IE Web Browser


When it comes to life, things aren’t always what they seem. For example, despite what you were told when you were young, you still wonder: is Pluto really a planet? What is a Macklemore? Is Iceland really made of ice? Can lightning strike the same place twice? Is Internet Explorer as bad as they say?

These are some of the questions Microsoft answers in their new “Things Aren’t Always What They Seem” ad series. Apparently these issues are more important than what the new Internet Explorer actually brings to the table, and, judging from the updated browser, I might have to agree with Microsoft on that. But maybe Microsoft is onto to something, here; instead of launching another Scroogled campaign or flaunting features that knowledgeable citizens of the Web know to be inferior to those of Google Chrome, why not distract Web users from the real issues at hand with flashy images? After all, no words can do better than purple unicorns and a kid singing in a propeller hat to recapture the hearts and minds of the Web and lead people back to IE.

You can check out more of IE’s funny visual campaign on its Tumblr: The Browser You Loved to Hate

drinking whiskey

lightning strike

horseshoe luck


Q: Do people still use Internet Explorer?
A: Sadly, no. But that doesn’t stop Microsoft from creating these “fabulous” ads that have nothing to do with the viability of IE.

Daniel Zeevi

By Daniel Zeevi

Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.

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