In their rawest form infographics have been around since the beginning of time. The early Caveman were not known for their gift of gab so they relied on drawings, paintings, and maps. This visually told a story that enabled them to communicate and function.
We fast forward to 2012 where infographics were the buzz and enjoyed huge popularity. While there was arguably infographic overload, infographics remain a viable and valuable content source when created correctly.
An infographic is a visual representation of facts, data, or knowledge intended to present complex information simply. The key word here being “visual”. Anyone that spends a fair of amount of their day glued to their computer can tell you that images, photos, and infographics trump the best laid out 1000 word post. It’s usually no contest. No need for an empirical study.
Infographics make a great Marketing Tool
Users often leave web pages in 10-20 seconds. Even if you are able to keep readers on past the 60 second mark you need to make it count. Infographics absolutely help convey your message.
Your time and space are limited. People tend to read about 20% of the text on a web page. Those numbers don’t make publishers feel warm and fuzzy. The infographic blends in words with images that the brain finds appealing. I think most of us immediately think images when we hear infographic with words sprinkled in the mix.
Quite simply, it’s easier for people to process images compared to text. Most run for the hills when they see globs of text. Our brains need to be fed with at least some visual. All text posts and articles usually walk the plank.
The Facts on Visual
Text is processed sequentially. Most people only remember 20% of what they read. A staggering 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster that text.
If that isn’t enough for the infographic case, publishers who use infographics grow traffic an average of 12% more.
With all these superlatives in the infographic court, don’t look to for infographics to evaporate anytime soon.
Are infographics a part of your marketing arsenal? As a reader, do you enjoy a good infographic?