10 Rules for Making Infographics Go Viral
Infographics, when made well and shared through the right mediums, can be a great form of content marketing for your business. By identifying your audience, using accurate information, and presenting your data in a way that encourages people to read through, you are providing value for potential customers and creating trust in your brand. But after you spend your resources creating a graphic or presentation, how can you be sure people see it? Here are 10 rules for creating viral infographics.
1 Identify Your Goal
What do you hope to accomplish through your infographic? Customer acquisition? Brand building? To educate or entertain people? Use your answers to these questions to help you determine what kind of information to include in your infographic and the format you should use.
2 Identify Your Audience
Who exactly do you hope will see and enjoy your infographic? Make sure your infographic “speaks the language” of your target audience by focusing on what they care about most.
3 Create a Core Message or Story
Good infographics focus on just one central idea. Though infographics include a variety of information, this information is not chosen at random. Make sure each piece of data included in your infographic supports your theme.
4 Be Relevant
The average user will spend just three minutes reading an infographic. This means your graphic must grab your readers’ attention immediately or risk losing readers! Be sure to talk about something new, and to keep your message short and simple. It can help to divide your content into five to 10 thematic blocks.
5 Research Well
Good infographics contain accurate information. Be sure to use a variety of reliable sources when you collect data, and check facts across multiple perspectives. You can find data by using Google search, social media data provided by analytics companies, statistics provided by reputable sources such as eurostat.eu, and internal data provided by your company or a competitor.
6 Make Your Header Persuasive
The top section of your infographic could be the reason people open your graphic or avoid it. In fact, 90% of people are drawn to infographics because of catchy titles and headers. The top of your infographic is prime real estate for prominently displaying your title and posting header graphics that spark curiosity.
7 Make an Eye-Catching Design
An eye-catching design is important to helping an infographic go viral – just don’t forget that the point of the design is to aid comprehension, not to pimp out your infographic. Here are four ways to make sure your design helps readers interpret your information:
- Make clear distinctions between thematic blocks. One way to do this is to alternate between two background colors for each section
- Highlight the most important words and numbers. Whether you use caps, special fonts, particular colors, or some other tactic, make sure important words and numbers stand out
- For qualitative information, use illustrations
- For quantitative information, use data
8 Cite Your Sources
Don’t forget to give credit where credit is due and cite your sources!
9 Make a Summary
When you share your infographic on your company blog or with the media, it’s helpful to include a one-paragraph summary explaining the motive behind compiling the information in your graphic and the conclusion that your company reached. This helps put your infographic in context with current events.
10 Go Viral
Use the right social channels to promote your work. Sharing on Google+ and LinkedIn can lead to valuable professional contacts, while StumbleUpon and Reddit could potentially spread your content to many people at once. And don’t forget, you can always send your infographic our way!