What do popular brands like Apple, Google, and BMW have in common? They boast great designs that center around UX. UX stands for “user experience,” one of the most vital parts of any user-facing product. UX addresses all the aspects of a service from the perspective of the consumer, both visually and functionally.
Did you know that 68% of users leave a website because of a poorly designed UX? If it’s an e-commerce site, 44% of online shoppers will then tell friends about their bad experience online. This shouldn’t be the case, though, as 85% of UX issues can be solved through testing with just five users. The bottom line is this: to avoid losing customers, seek feedback on your site from real users before releasing your site into the wild!
When testing your UX design, ask yourself these questions: Are customers confused using your site? Does a competitor have a better UX? Are you losing or losing customers over time? Here are five essentials that should govern the way you design your UX:
5 Essentials of User Experience Design
1. Visual Design – Use striking visual elements to help convey your message and information to guide decisions.
2. Information Architecture – Organize the information on your site meaningfully and optimize its navigation.
3. Market Research – What does your target audience like or dislike?
4. Interaction Design – Create a friendly interface based on expected user behavior.
5. Usability – Make sure people can properly navigate through your site, maximizing your site’s accessibility for all users.
The benefits of optimizing UX are profound, where each dollar invested in UX returns up to $100 in revenue! Companies like Amazon saw gains of $300 million per year after improving its UX, while the anti-virus protection company McAfee cut support costs by 90% with a redesign. Improving your site UX can also ensure you avoid unnecessary problems that waste development time. To calculate the potential return on UX consider tracking these metrics: increased sales, better productivity, more customer satisfaction, decreased training costs, less development time, and maintenance.
Have you ever been drawn to action by a great or terrible user experience online?