The marketing profession is always changing. Long gone are the Mad Men-style era of advertising which championed creativity over execution. While some purists view this shift from creativity to data-driven actions as two distinct and separate ideologies, the truth is can you can’t afford to not take advantage of both.
The modern marketer needs to be multi-talented, with one hand painting a picture and the other making calculations. The marketers that seem to rise above the noise are able to shift seamlessly between these two doctrines giving their products the best chance for visibility possible. These days you need to be part artist, part data scientist to excel. The artist in you writes content because your inner inbound-marketer ego knows this is the go-to strategy to generate traffic and attention. And after you publish an article, the data scientist in you takes over an looks to track the performance of the content, only to fine tweak your delivery next time. Constantly we switch hats throughout the day, as we share content on our blogs, social media, email and then analyze the performance of each campaign.
To thrive in a saturated web of activity, marketers need to be multifaceted, exploiting both their creative and scientific talents. The best marketers find a way to leverage superb visual content that grabs consumers attention, without breaking the bank operating on razor thin budgets.
Are you a marketer? Do you consider yourself to be more of an artist or scientist?