The newspaper has been the iconic source for news and information for over a hundred years and only now seems to be going extinct. Millennials and their dependence on mobile devices and technology logically tells us that they’d be pretty uninterested in the art of newspaper reading. Actually, it’s to the contrary. Even though Gen Y does have a predisposition to using their phones for everything, they are picking up just as many newspapers as other generations. In fact, millennials trust their newspapers as being the most accurate source of information. Weather they are turning the pages of a newspaper or reading news articles online, millennials rely on it for unbiased news. Since they are obsessed with information and being “in the know,” getting the most reliable and trustworthy information is of the utmost importance. Being the first among a group of friends to know what’s going on in the news is an edge to strive for.
Aside from gathering news, a large portion of Generation Y respond and react to the ads in print newspapers. Even though they have honed their skills of ignoring ads online, it’s not the same for the newspapers. Of those aged 18 to 24, 68% of young people clip coupons and visit websites for more information from newspapers.
The New York Times reports that 10% of their subscribers are in the 18 to 24 age range. Though that may seem like a small percent, think about how much content Gen Y reaches through mobile news sources. Millennials that have read a newspaper in the last seven days are 112% more likely to have used a mobile device for newspaper content than the overall adult population.
Generation Y may be slaves to technology, but they are just as consumed by the news as everyone else. Check out this infographic for more on millennials and the newspaper. Let us know what you think in the comments and if you like what you see, don’t forget to like and share.