On Friday, April 18, LinkedIn reached the exciting milestone of more than 300 million users on its site. While about 100 million of these users live in the U.S, more than half live elsewhere in the world. India now represents the second-largest market for LinkedIn; Brazil represents the third. Each day on LinkedIn mobile, there is an average of 15 million profile views, 1.45 million job views and 44,000 job applications spread across some 200 countries.
LinkedIn celebrated this milestone with an infographic on the development of the social network from five years ago to today. It boasts that 44% of its users today are women; five years ago, women made up a mere 39% of users. LinkedIn mobile has also taken off in the five years since it launched its first app; today mobile accounts for just short 50% of all LinkedIn’s global traffic.
LinkedIn users today also hail from a much more diverse set of industries. Originally, most users worked in information technology and finance. Today LinkedIn’s most represented industries are information technology, hospital and healthcare, construction, education management and accounting.
Though LinkedIn has already made great strides, it plans for further expansion. The social network hopes to provide professional and economic opportunities to every member of the world’s 3.3 billion person workforce. It will start by delivering personalized experiences for users, enabling them to better reach their professional goals.