Among social media channels, Google+ stands on its own. While the network supports a wide variety of content and has powerful sharing capabilities, marketers struggle to connect to and engage with their target audience on Google+. Google+ is not as user-friendly as other social media channels, yet its close ties to Google makes it too valuable for serious social media marketers to ignore.
So you are ready to take on the challenge of leveraging the potential of Google+ to connect with your audience? Here’s how to approach this challenge in three steps:
Connect: If you use Gmail, import your contacts into Google+. Join communities and hangouts to find new people to connect with. And make connections meaningful by commenting on and sharing others’ content.
Post: Posts with media such as photos, videos or animations receive a lot more engagement than those without. Posts with quotes and questions also receive more engagement.
Monitor: If you use a Google+ page for your business, you can view account activity on your page’s dashboard. For best results, you’ll want to connect your website and Google Analytics reporting as well. If you have a personal account, you can use third party services such as SumAll, to monitor engagement activity.
Going through these steps on a routine basis (as opposed to only when you first create your account) will result improved engagement Google+. This increased engagement can open the door to generating leads and building your online community. Here are more tips for increasing your Google+ engagement