People love watching videos online and often spend more time doing so than any other activity. Did you know that, according to Cisco, 90% of all Internet traffic in the next few years will be from video? So if you’re not using video for your business and content marketing efforts yet, you should be.
Citizens of the web spend approximately 3.5 hours a month on YouTube alone. The key to making an awesome video people want to share is to make it a worthwhile watch: whether it’s funny, informative or just uniquely entertaining, provide value to your audience.
How to Create a Viral Video
The typical length of video watched online is just under three minutes according to Marketing Profs, so keep it snappy. One of the most important factors for a great video is finding a catchy title and a good cover image. Also when posting on sites like YouTube or Vimeo, be sure to provide a good description and select relevant tags to increase your videos chance at virality and success. Data from Forrester Research suggest that videos are 53 times more likely to appear on the first page of Google search results!
Check out the infographic below to learn how you can create a great video and come up with a killer social media sharing strategy.