Google has been on a mission to help authors gain credit for their work and to provide them helpful tools for sharing and distributing their content. After all, when you create content online, don’t you want people to know you’re the author, no matter where they read it? Today Google+ is introducing two new features to help authors on Google and across the web: author attribution and embedded posts.
Now Google+ sign-in has been integrated with Google’s Authorship program. This means that if you sign into WordPress.com, for example, using Google, the articles you publish there will automatically be associated with your Google+ profile. The new program is being piloted on two major platforms, WordPress and Typepad, with other sites likes About.com, WikiHow, and Examiner also integrating this new attribution feature in the future.
The rich snippets that appear in Google Search when your writing is associated with your Google+ profile provide an SEO boost and more visibility in Search by showing your name, picture, and/or link to your Google+ profile.
In another effort to help you expand your audience across the Web, Google+ is rolling out a new embed feature for posts. Now site owners can add public Google+ posts to their webpages as a primary source of information to highlight comments, photos, and other media posted on Google+. These embedded posts are fully interactive, allowing you to +1, comment, or follow people in-line. To use the feature, simply select ‘Embed post’ from the drop-down menu, and grab the code to to paste into your site. Check out this infographic post embedded from our own Google+ page:
Do you see yourself taking advantage of the new Authorship program on one of the sites you write on? What about embedding posts on your site?