The ever shifty team at Facebook has just rolled out another ‘Boost Post’call-to-action for page managers, strategically next to the ‘highlight’ and ‘Edit or Remove’ buttons. This makes sense given this is a highly clicked on area, and this change is surely likely to boost Facebook’s advertising revenue accordingly going forward! You can see the update within the highlighted red circle at the top of the post screenshot. You may have done a double-take looking at that photo though, as there are now 2 calls-to-action that do exactly the same thing! Both buttons will open the same popup giving you options to pay to promote your post from anywhere between $5 to $100 bucks as seen below.
In fact, there are now 3 ways for you to actually promote a new post, as a 3rd Boost Post button can be seen in the Admin Panel at the top of your page.
So Facebook now basically gives you three opportunities per post to throw your money out the window! For a fee of $75, you can expect to engage your entire audience, or stick to a reach of about 16% of them organically (for free that is).
Have you seen this change by Facebook yet? Do you think this is a smart business move or a greedy overkill?