The ever shifty team at Facebook has just rolled out another ‘Boost Post’ call-to-action for page managers, strategically next to the ‘highlight’ and ‘Edit or Remove’ buttons. This makes sense given this is a highly clicked on area, and this change is surely likely to boost Facebook’s advertising revenue accordingly going forward! You can see the update within the highlighted red circle at the top of the post screenshot. You may have done a double-take looking at that photo though, as there are now 2 calls-to-action that do exactly the same thing! Both buttons will open the same popup giving you options to pay to promote your post from anywhere between $5 to $100 bucks as seen below.
In fact, there are now 3 ways for you to actually promote a new post, as a 3rd Boost Post button can be seen in the Admin Panel at the top of your page.
So Facebook now basically gives you three opportunities per post to throw your money out the window! For a fee of $75, you can expect to engage your entire audience, or stick to a reach of about 16% of them organically (for free that is).
Have you seen this change by Facebook yet? Do you think this is a smart business move or a greedy overkill?
Facebook “shifty”? Say it ain’t so. That place has a history of “surprising” their loyal tribe.
Facebook “shifty”? Say it ain’t so. That place has a history of “surprising” their loyal tribe.
lubie to super.
lubie to super.
Greedy overkill.
Greedy overkill.
Tried and tested years ago Daniel – a lot of looks and no sales. No wonder they are pushing for sales. Thanks for the update appreciated.
Tried and tested years ago Daniel – a lot of looks and no sales. No wonder they are pushing for sales. Thanks for the update appreciated.
I think it’s overkill and it really is aimed to take advantage of the average small business owner who doesn’t have the time &/or knowledge to use the FB Power Editor to promote posts at a MUCH lower CPC with far better results.
What is the FB Power Editor?
I think it’s overkill and it really is aimed to take advantage of the average small business owner who doesn’t have the time &/or knowledge to use the FB Power Editor to promote posts at a MUCH lower CPC with far better results.
What is the FB Power Editor?
so greedy! now they intentionally show your post to much much less users than they normally do/did (even if it gets 10% of likes per view), just to get a hand on your money! unfair and greedy!
so greedy! now they intentionally show your post to much much less users than they normally do/did (even if it gets 10% of likes per view), just to get a hand on your money! unfair and greedy!
David that’s what happens when companies go public and have their arms twisted up hard by greedy investors, did you expect anything else?
David that’s what happens when companies go public and have their arms twisted up hard by greedy investors, did you expect anything else?