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What is Empire Avenue and the Concept of Virtual Currency?

eabannerI joined Empire Avenue (EA) in April 2011 and have really enjoyed and benefited from my participation. Most importantly I have made meaningful relationships with die hard social media users in over 100 different cities all around the world and I look forward in the near future to going and partying with many of those great people. So Empire Avenue for me has always been good. I have to say though that I have never been as excited as I am right now.

The guys that run EA were sidetracked for a year or so by a side project called Gamr Rank and little was done to improve functionality or user experience on EA. Now it seems however that they are focused and the site is working and running beautifully. Most of all they have shown a willingness to listen to community feedback about various features and as a result a core group of us have stayed loyal to and active in the community.

The Introduction of Vs

It has been interesting following the recent senate hearings about Bitcoin and seeing that it now has acceptance as a virtual global currency. We can expect several imitations to flourish as well. From now however a new currency called “Vs” will be introduced. The first V related product will be the ability to subscribe for much less than the normal price to a North American cable television station. We are not sure how all of this will pan out but I am hoping for example that I will be able to market subscriptions to my daily updating book and website about online presence for a mixture of Eaves and Vs.

The possibilites for use of this virtual currency seem endless and it will be fascinating to see how use of it develops either by itself or as a combination with eaves.

EA is made up of four applications:

The Social Stock Market

Empire Avenue is also about to introduce the ability to have an account which does not participate in the social stock market. The idea is that almost everyone online will have an account (like for example nearly everyone has a Klout and a Linked In presence). These people will still be able to participate in the other 3 apps. Missions, analytics and communities.

Missions

Up until now EA has revolved around “Eaves” a virtual currency that we earn from dividends from the performance of stock of social accounts we invest in and from participating in missions. Missions come in many shapes and sizes but are predominantly requests for shares of content on social networks.

 

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Analytics

For an overview of how Empire Avenue analytics work and an overview of how to use Empire Avenue in general please read this.

Communities

Up till now about 100,000 people have opened Empire Avenue accounts and about 50,000 of those have bought at least 5 other “tickers” or players. What I see happening in the short to medium term is that a large percentage of those people will be intrigued by V`s and the heightened buzz around EA and come back and there will be a huge tipping point of awareness about just how cool Empire Avenue is. Right now there is a hard core of around 1000 raving fans who are regular participants and around another 3-4,000 people and businesses and causes who are “semi-regular” members of the community and users of one or more of the 4 apps. If both those numbers were to increase by even as little as 20% it would be absolutely massive. Activity is up on a month ago I am having more and more people buy my shares each day than ever before. And they will keep coming in and keep coming back. Just watch.

Another exciting trend is that Empire Avenue “skeptics” seem to be diminishing in number in the past few weeks. This I believe is a result of a renewed positive energy driven by the results that many of us are having from our Empire Avenue presence plus the willingness of Dups the CEO to engage with the community and make various adjustments.

dups

 

Empire Avenue has just restructured its management and made Charles Garcia chairman of the board. Charles brings an impressive resume in corporate and political circles and is more important a daily social media engager and Empire Avenue participant.

 

charles_garcia_eaprofile

 

Looks like exciting times ahead for sure!

What questions do you have about Empire Avenue? Where do you see it heading?

(e)MichaelQTodd

P.S Oh and by the way my shares are for sale here.

Put your EA link in the comments to get bought too.

   
Lynn Johnson Hasselberger
Interesting! I'm an on again, off again EA user. Excited about the potential of Vees! Thanks for writing this, Michael!
Jack Ost
Such a fan of EA. I've only been participating for a few months now, but the benefits have been enormous. Great post!
Michael Q Todd
Arigato everyone and sorry about that Dups thanks for the clarification I could have sworn it was cable TV but what you have suggested is much more exciting.
Don Dobbie
Empire Avenue is the 'upper level' of social media, period.
Bernard Piette
The concept of bringing in real currency is intriguing.
Barcelona Photoblog
A wonderful post Michael. Looking forward to see those V's. Now I have a much better idea. Thanks for your article. I am still learning how it works but I am completely fascinated by the fast way EA has to bring love to my networks. http://www.empireavenue.com/carloslor
Duleepa Dups Wijayawardhana
Hi Michael: Thanks for the note. The entire management team is excited! You mentioned that "The first V related product will be the ability to subscribe for much less than the normal price to a North American cable television station. We are not sure how all of this will pan out but I am hoping for example that I will be able to market subscriptions to my daily updating book and website about online presence for a mixture of Eaves and Vs." To give further clarification, the first Vee exchange will enable you to convert Vees to digital entertainment (not cable television stations): music, books and movies. You are right, the Social Stock Market will become an opt in app. I do want to emphasize that the power of connecting with people on the Social Market Place is an instrumental way to increase your online value. Again, thanks for the note. Stay tuned for the formal Vee announcement. Dups
 
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