What is Empire Avenue and the Concept of Virtual Currency?
I joined Empire Avenue (EA) in April 2011 and have really enjoyed and benefited from my participation. Most importantly I have made meaningful relationships with die hard social media users in over 100 different cities all around the world and I look forward in the near future to going and partying with many of those great people. So Empire Avenue for me has always been good. I have to say though that I have never been as excited as I am right now.
The guys that run EA were sidetracked for a year or so by a side project called Gamr Rank and little was done to improve functionality or user experience on EA. Now it seems however that they are focused and the site is working and running beautifully. Most of all they have shown a willingness to listen to community feedback about various features and as a result a core group of us have stayed loyal to and active in the community.
The Introduction of Vs
It has been interesting following the recent senate hearings about Bitcoin and seeing that it now has acceptance as a virtual global currency. We can expect several imitations to flourish as well. From now however a new currency called “Vs” will be introduced. The first V related product will be the ability to subscribe for much less than the normal price to a North American cable television station. We are not sure how all of this will pan out but I am hoping for example that I will be able to market subscriptions to my daily updating book and website about online presence for a mixture of Eaves and Vs.
The possibilites for use of this virtual currency seem endless and it will be fascinating to see how use of it develops either by itself or as a combination with eaves.
EA is made up of four applications:
The Social Stock Market
Empire Avenue is also about to introduce the ability to have an account which does not participate in the social stock market. The idea is that almost everyone online will have an account (like for example nearly everyone has a Klout and a Linked In presence). These people will still be able to participate in the other 3 apps. Missions, analytics and communities.
Up until now EA has revolved around “Eaves” a virtual currency that we earn from dividends from the performance of stock of social accounts we invest in and from participating in missions. Missions come in many shapes and sizes but are predominantly requests for shares of content on social networks.
For an overview of how Empire Avenue analytics work and an overview of how to use Empire Avenue in general please read this.
Up till now about 100,000 people have opened Empire Avenue accounts and about 50,000 of those have bought at least 5 other “tickers” or players. What I see happening in the short to medium term is that a large percentage of those people will be intrigued by V`s and the heightened buzz around EA and come back and there will be a huge tipping point of awareness about just how cool Empire Avenue is. Right now there is a hard core of around 1000 raving fans who are regular participants and around another 3-4,000 people and businesses and causes who are “semi-regular” members of the community and users of one or more of the 4 apps. If both those numbers were to increase by even as little as 20% it would be absolutely massive. Activity is up on a month ago I am having more and more people buy my shares each day than ever before. And they will keep coming in and keep coming back. Just watch.
Another exciting trend is that Empire Avenue “skeptics” seem to be diminishing in number in the past few weeks. This I believe is a result of a renewed positive energy driven by the results that many of us are having from our Empire Avenue presence plus the willingness of Dups the CEO to engage with the community and make various adjustments.
Empire Avenue has just restructured its management and made Charles Garcia chairman of the board. Charles brings an impressive resume in corporate and political circles and is more important a daily social media engager and Empire Avenue participant.
Looks like exciting times ahead for sure!
What questions do you have about Empire Avenue? Where do you see it heading?
P.S Oh and by the way my shares are for sale here.
Put your EA link in the comments to get bought too.