Think You Know What It Takes to Be a Paralympic Athlete? Maybe You Should Watch This Samsung Ad
The Sochi 2014 Paralympic Winter Games start this Friday, March 7. And just like Olympic athletes, Paralympians grumble about getting up early, suffering through cold weather and practicing outdoors in harsh winter winds. But disabled or not, sports doesn’t care about their problems – athletes have to bring their all to Sochi in order to win.
This is the point of a rousing new ad by Paralympic partner Samsung featuring Paralympians training and competing just like every elite athlete.
The U.S. recently announced it would boycott the 2014 Sochi Paralympics in response to Russia’s recent incursion into neighboring Ukraine. While U.S. athletes will compete, the U.S. will not send a presidential delegation to the Games.Advertising Culture Design Good News People Samsung Sports US & World Videos