J.P. Morgan, which handles the investment banking, asset management, private banking, private wealth management and treasury and securities services divisions of J.P. Morgan Chase, cancelled a Twitter Q&A session after being flooded by less-than-flattering questions, according to The Desk. The Q&A was slated to take place this afternoon and was cancelled less than 24 hours in advance.
When J.P. Morgan reminded users yesterday of the upcoming Q&A session with Vice Chairman Jimmy Lee, the bank was stormed by questions that put the bank’s legal practices into question. If the Q&A had been held as planned it would have resulted in a public relations nightmare.
Matthew Keys of The Desk published a few tweeted questions that must have given J.P. Morgan’s social media managers a heart attack. The action on Twitter yesterday looked something like this:
Tomorrow at 1pm ET $JPM Vice Chairman Jimmy Lee takes over @JPMorgan to answer your questions for 1 hour. Tweet your Q early using #AskJPM
— J.P. Morgan (@jpmorgan) November 13, 2013
Is the fact that you've paid over half a billion in fines since August a source or pride, or are you embarrassed it's not higher? #AskJPM
— alexis goldstein (@alexisgoldstein) November 13, 2013
My question: Why is JP Morgan Chase foreclosing on my neighbor after she's paid for her house 4 times over? #AskJPM Disgusting.
— Mark Schultz (@markasch) November 13, 2013
Did you have a specific number of people's lives you needed to ruin before you considered your business model a success? #AskJPM
— Amy Hunter (@amy10506) November 13, 2013
When you locked people out of their homes & ruined their lives, did you still send them credit card invitations just to rub it in? #AskJPM
— Schoun (@schoun) November 13, 2013
When you paid $309M for illegal credit card practices, did you say #whatev we have $28BN set aside for fines? http://t.co/8XdxfenKSA #AskJPM
— alexis goldstein (@alexisgoldstein) November 13, 2013
Reading the #AskJPM Twitter feed makes it seem JPM put a "kick me" sticker on its back when it rolled out that hashtag.
— Michael Casey (@mikejcasey) November 13, 2013
Whoever thought of #AskJPM will surely face more internal scrutiny & punishment at @jpmorgan than anyone who commited fraud or other crimes.
— alexis goldstein (@alexisgoldstein) November 14, 2013
Though J.P. Morgan’s social media managers probably dreamed of receiving this level of attention on Twitter, it’s likely they weren’t thrilled by the kind of attention they ended up receiving. When it comes to facing the public on a level playing field online, J.P. Morgan quickly realized it is far out of its league.
Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.
— J.P. Morgan (@jpmorgan) November 14, 2013
Since announcing that the Q&A was cancelled, J.P. Morgan hasn’t tweeted even a single time.
Lesson learned from this Twitter Q&A fail? If you don’t play nice with people in real life, don’t bother trying to play nice with them online.
Featured image via Mike Licht